Designing a stand is about understanding the customer’s needs and trying to give value to his products and company.
In this case our customer is producing and selling plastic cloths hangers. The unit price is is very low and the competition very strong, especially form Chinese companies. we decided to transform each hanger in a work of art, exploiting the range of colors produced and emphasising the uniqueness of a product Made in Italy. At the end the stand was very successful and its design and look has been prised by customers and visitors alike.
Stand La Termoplastica at Ambiente 2017 in Frankfurt.
By Oliviero Godi & Dorit Mizrahi, Exposure architects, with Valentina Barabani. Built by StandGreen – Italy
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